Right Side Up
Right Side Up is a puzzle brand that blends classic fun with thoughtful design. Created to elevate the puzzling experience, the packaging is both functional and friendly—organized enough for serious puzzlers, but playful enough to feel fresh and inviting. The box includes built-in pull-out drawers to keep pieces sorted by color or edge, making setup and cleanup smoother and more enjoyable.
With notable competitors such as Bicycle, the new packaging focuses on grabbing attention on the shelves and clear product visualization, while maintaining the brand’s essence. Ultimately, this update not only makes Ace Dice more functional but also more compelling to customers.
Client
Copay Bank
Services
Visual Design UI & UX Design
Industries
Banking
Date
January 2023
A propped-up lid displays the puzzle image clearly, so you can reference it without needing to juggle box tops. The whole design ties together—literally—with a charming ribbon that keeps the box securely closed. Aesthetic, sturdy, and a little unexpected, Right Side Up is for those who appreciate a satisfying puzzle and smart, stylish packaging to match.