Right Side Up

Right Side Up is a puzzle brand designed fully to make puzzling more enjoyable, organized, and stylish. With a focus on functionality and charm, the brand blends the classic, fun puzzle experience with elevated packaging that’s tailored to both casual and dedicated puzzlers.

The box opens to prop up the puzzle image for easy reference as you work, and includes built-in pull-out drawers for keeping pieces neatly organized. A flat surface on the inside can also be used to assemble or sort small sections of the puzzle along the way.

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Client

Copay Bank

Services

Visual Design UI & UX Design

Industries

Banking

Date

January 2023

The entire package is secured with a sleek and cute ribbon that keeps the box neatly closed when not in use. Crafted from sturdy, high-quality cardboard, the design is made to withstand repeated puzzling while still feeling fresh and visually appealing.

Paired with warm, approachable branding, the final result is a full puzzle experience that’s both practical and elevated. A design that was created to be as enjoyable to interact with as it is to complete.