Right Side Up
Right Side Up is a puzzle brand designed fully to make puzzling more enjoyable, organized, and stylish. With a focus on functionality and charm, the brand blends the classic, fun puzzle experience with elevated packaging that’s tailored to both casual and dedicated puzzlers.
The box opens to prop up the puzzle image for easy reference as you work, and includes built-in pull-out drawers for keeping pieces neatly organized. A flat surface on the inside can also be used to assemble or sort small sections of the puzzle along the way.
Client
Copay Bank
Services
Visual Design UI & UX Design
Industries
Banking
Date
January 2023
The entire package is secured with a sleek and cute ribbon that keeps the box neatly closed when not in use. Crafted from sturdy, high-quality cardboard, the design is made to withstand repeated puzzling while still feeling fresh and visually appealing.
Paired with warm, approachable branding, the final result is a full puzzle experience that’s both practical and elevated. A design that was created to be as enjoyable to interact with as it is to complete.