Right Side Up

Right Side Up is a puzzle brand that blends classic fun with thoughtful design. Created to elevate the puzzling experience, the packaging is both functional and friendly—organized enough for serious puzzlers, but playful enough to feel fresh and inviting. The box includes built-in pull-out drawers to keep pieces sorted by color or edge, making setup and cleanup smoother and more enjoyable.

This further deepens gender inequality, as women unfairly bear the socio economic burdens of unplanned pregnancies, limiting their ability to access to education and economic opportunities. The financial and emotional toll can derail education and careers. It also sets up children to become trapped in the same negative cycle.1

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Client

Copay Bank

Services

Visual Design UI & UX Design

Industries

Banking

Date

January 2023

A propped-up lid displays the puzzle image clearly, so you can reference it without needing to juggle box tops. The whole design ties together—literally—with a charming ribbon that keeps the box securely closed. Aesthetic, sturdy, and a little unexpected, Right Side Up is for those who appreciate a satisfying puzzle and smart, stylish packaging to match.