Husky x Barbie Brand Collab & Pop-Up
This imagined brand collaboration between Husky Tools and Barbie brings empowerment, practicality, and playful design together in a toolset made for the new or pro DIYer. The collection features five essential tools: a hammer, wrench, screwdriver, tape measure, and pliers.
Each tool is finished in sleek signature pink and housed in a matching durable plastic case. Designed to be both dependable and stylish, this tool kit celebrates self sufficiency while reimagining what a tool brand can look like when it prioritizes inclusivity and identity.
Client
Barbie and Husky Tools
Services
Exhibit Design Product Design Combined Branding Book Design
Industries
Manufacturing & Industrial
Date
October 2024
The concept is brought to life through a fun pop-up experience housed in repurposed shipping containers styled like a real-world Barbie Dreamhouse. It will be located in different Home Depot parking lots across the U.S., allowing vistors to go in and get their own set after. The pop-up will have multiple areas for viewers to experience and live out their Barbie Dream.
The dream house features life-sized Barbie models demonstrate every day tasks such as changing a tire, mounting a TV, or building a table—all using the Husky Tools x Barbie kit. A cute, life-sized Barbie box photo op invites guests to step into their own version of Barbie World and proudly embody the message: you can do it yourself, and look good doing it.