Husky x Barbie Brand Collab & Pop-Up

This imagined brand collaboration between Husky Tools and Barbie brings empowerment, practicality, and playful design together in a toolset made for the new or pro DIYer. The collection features five essential tools: a hammer, wrench, screwdriver, tape measure, and pliers.

Each tool is finished in sleek signature pink and housed in a matching durable plastic case. Designed to be both dependable and stylish, this tool kit celebrates self sufficiency while reimagining what a tool brand can look like when it prioritizes inclusivity and identity.

App Screen with open sidebar
App Screen with open sidebar
App Screen with open sidebar

Client

Barbie and Husky Tools

Services

Exhibit Design Product Design Combined Branding Book Design

Industries

Manufacturing & Industrial

Date

October 2024

Homescreen with open bottom drawer
Homescreen with open bottom drawer
Homescreen with open bottom drawer

The concept is brought to life through a fun pop-up experience housed in repurposed shipping containers styled like a real-world Barbie Dreamhouse. It will be located in different Home Depot parking lots across the U.S., allowing vistors to go in and get their own set after. The pop-up will have multiple areas for viewers to experience and live out their Barbie Dream.

The dream house features life-sized Barbie models demonstrate every day tasks such as changing a tire, mounting a TV, or building a table—all using the Husky Tools x Barbie kit. A cute, life-sized Barbie box photo op invites guests to step into their own version of Barbie World and proudly embody the message: you can do it yourself, and look good doing it.