Carnegie Melon University x Grace Hopper Celebration

During my internship with Carnegie Mellon University, I served as the sole designer for the university’s booth presence at the 2024 Grace Hopper Celebration. It was CMU’s first year they would be combining all of the departments attending into one unified booth, making the success of this year important.

I played a key role in creating a cohesive visual identity for the space. I also lead and foresaw the design of the print and digital collateral that helped to promote all of the participating departments and communicate CMU’s many interdisciplinary majors in an engaging and accessible way.

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Client

Carnegie Mellon University

Services

Print Design Extra Collateral Design Student Response Conduction Conference Design

Industries

Engineering and Tech

Date

June 2024

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My largest project was creating an interactive brochure that featured a spinning gear with a cutout window, designed to showcase how different CMU STEM majors intersect. The piece was functional, memorable, and playful, serving as both a keepsake and a conversation starter. I also created supporting materials including stickers, pins, table tents, and large-scale banners to bring the booth to life.

To help better understand and shape the overall experience, I interviewed students about past GHC events to understand what resonated and what could be improved. The final booth received enthusiastic feedback, with many of the attendees highlighting the brochure as a standout element.