Carnegie Melon University x Grace Hopper Celebration
During my summer internship with Carnegie Mellon University, I was the sole designer working on their appearance at the 2024 Grace Hopper Celebration—their first time combining multiple departments into one cohesive booth. I worked under two amazing women who guided and supported me throughout the process.
With notable competitors such as Bicycle, the new packaging focuses on grabbing attention on the shelves and clear product visualization, while maintaining the brand’s essence. Ultimately, this update not only makes Ace Dice more functional but also more compelling to customers.
Client
Carnegie Mellon University
Services
Print Design Extra Collateral Design Student Response Conduction Conference Design
Industries
Engineering and Tech
Date
June 2024
My biggest project was creating an interactive brochure that visually explained how CMU’s different majors overlap. I designed a spinning gear with a cutout window, making it fun, eye-catching, and on-brand. I also designed stickers, pins, table tents, and backdrop banners for the space. To help shape the booth experience, I interviewed students about their experiences at past GHC events—what they loved, what fell flat, and what could be better. The final booth was a success, with strong engagement and lots of great feedback on the brochure.