Ace Dice Package Redesign

This package redesign for Ace Dice focuses closely on efficiency, functionality, and visual impact. The original dice packaging felt extremely oversized and excessive for five die, so I reimagined the structure to reduce unused space and materials without sacrificing shelf presence.

The new dieline improves both product accessibility and visibility, making the experience of opening and using the dice feel intentional and satisfying. The new dieline was also created with sustainability in mind, using less material while maintaining structural integrity.

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Client

Ace Dice

Services

Visual Design Package Design Die-Line Redesign

Industries

Recreation and Leisure

Date

January 2025

To help Ace Dice stand out against it’s more well known competitors such as Bicycle, the packaging is bold and memorable. It draws attention while remaining true to the brand’s personality. The new design allows it to stand apart on the shelf in a way that has consumers reaching for it.

I developed the dieline from scratch through many different sketches, tweaks, and prototypes, resulting in a structure that is fully original and unique from other brands. The final redesign is compact, visually compelling, and designed to elevate the brand and the user experience.